Founded in 2015 in the United States, Bounce Curl was created with a clear mission: to help people embrace their natural curls through clean, science-backed products. What began as a personal journey has since evolved into a global movement, with customers in over 150 countries and a social media following exceeding one million across platforms.
Like many individuals with naturally curly hair, Odesho struggled for years to find products that met her needs. Rather than accepting the limitations of the market, she chose to innovate. Drawing on her background in science and chemistry, she began formulating her own products, combining modern laboratory techniques with traditional Assyrian ingredients and knowledge passed down by her grandmother.
This unique blend of science and heritage quickly set Bounce Curl apart in an increasingly competitive industry. In recent years, the brand has experienced explosive growth, driven largely by social media engagement and a series of viral products that resonated with a global audience seeking authenticity and effectiveness.
In 2026, Bounce Curl reached a major milestone with its launch in Sephora stores, marking its transition from a digitally-driven startup to a recognised player in the international beauty market.
Bounce Curl is estimated to have roughly $20 million annualized revenue according to non-official online sources.
