Some of the most intense Christmas propaganda was from northeastern Syria and the Kurdish entity in control of the area. Media outlets and individuals affiliated with PKK-linked group currently controlling the Gozarto Region in northeast Syria circulated extensive coverage of Assyrians celebrating Christmas, presenting themselves as“protectors of the Christians". This narrative stands in sharp contrast to realities on the ground. Since the takeover by PKK-affiliated structures, the Assyrian presence in Gozarto has declined significantly, amid reports of killings and beatings of community leaders, efforts to shut down Assyrian schools, and broader patterns of repression.
Similar dynamics were visible in Northern Iraq, where Kurdish political actors promoted images of Assyrians celebrating Christmas as evidence of “peaceful coexistence.” Beyond the holiday optics, however, Assyrians continue to face systematic exclusion and pressure, including ongoing attempts to assert control over the Nineveh Plain and marginalize Assyrian political and communal representation.
State media in Syria, Iraq, Iran, and Turkey also amplified Christmas coverage, frequently broadcasting celebratory images and reports, often in English, aimed at international audiences. The recurring message was that Christians remain an integral part of these societies. At the same time, the Assyrian and broader Christian populations in all four Muslim majority states have continued to decline.
Adding another layer to the politicization of Christmas, Israeli Prime Minister Benjamin Netanyahu appeared in a video statement noting that Christian populations are shrinking across much of the Middle East, and presenting Israel as an exception. Here too, the Christmas message was used to project a favorable image internationally amid a growing backlash over Israel's actions in Gaza.